Every corporate communication from Central Church, it’s media and marketing partners, or third party vendors is an opportunity to express the Central Church brand. It’s one more way we can build relationships and reinforce loyalty. By using these standards, we create compelling communications that:
The Central Church identity is a promise of grace, creativity, and excellence. Central Church began in 1962 in the downtown area of Las Vegas, NV. It has since grown to from one location to a multi-site church with physical locations in Nevada, Arizona, Florida, Mexico, and Australia. Central also has a global presence through their online streaming platforms, reaching homes in every state in the US, over 120 countries, and 12 different prison facilities through their partnership with God Behind Bars.
Any ministry, event or initiative bearing the Central Church name lets people know this is a place where it is okay to not be okay, you can come as you are, and you belong.
Our brand is the most valuable asset in visual communications. It embodies the growth, openness, personality, and forward momentum intrinsic to who we are and likely serves as the first impression of Central Church with any audience in person or online at www. centralchurch.online. We have evolved our look and feel to present a consistent, modern, and distinctive appearance across all visual communication mediums, not only internally but to the surrounding community and beyond.
We exist to introduce people to Jesus and help them follow him.
To facilitate a movement of God’s grace through Central locations where the Good News of Jesus is shared, life change is experienced, and God’s light shines brightly around the world.
Our voice is one of authenticity, grace, and encouragement. It is inviting, authentic, human and engaging. Above all, it introduces people to the Jesus and helps them follow Him.
These statements capture the voice and bring the promise to life in short, memorable statements. This position and promise statements guide decisions, steer marketing internally and externally.
The main font of our brand is the Gotham Font family. This geometric sans-serif typeface family is composed of straightforward letters with a welcome sophistication that allows for a broad range of expressive types. The Gotham Font family is carefully utilized to ensure clarity and harmony to the entire Central Church communications.
Use Gotham Light and Gotham Bold for headings and justify all lines. For body copy use Gotham Book and Gotham Book Italic and justify with last line aligned left.
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Color plays an important role in the Central Church corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Central Church brand identity across all relevant media.